From Zero To Hero The Next Gangnam:
It's all started with a man from Pakistan settled in Britain. A man named Muhammad Shahid Nazir (One Pound Fish Man) started his work in Britain and auditioned for the X factor where he was excluded.
He done a video with UK based company and got fame in night. He got 1 million views on his song video "One Pound Fish" in less than 48 hours on You tube.